Tour Marketing

Spend less. Sell more. Precise targeting and optimization based on in-depth fan data.

Specific cohorts

Why create broad campaigns when you have specific data from real fans that allows for precise targeting? Applauze helps create cohorts based on various fan characteristics that matter.

Target interested fans

Fans that are interested in buying tickets but did not complete their purchase are a great cohort to target with specific campaigns.

Look alike campaigns

We dynamically create campaigns based on user behaviour exhibited on the Applauze tour widget to allow for the creation of look-alike cohorts on Facebook. These can be based on purchased or interested data yielding higher returns for each dollar spent on ads.

Design & creative

Our design team will work with your team to create the admats and digital creative assets required to run the various ad campaigns.